There's the old jest astir the two buzzards sitting in a ligneous plant commanding a main road. One responds to the other, "Be patient? I'm in need. Let's put to death thing." Just resembling that buzzard, it is not in the make-up of maximum marketers to be unhurried for enterprise to germinate. They want to go out and "kill something," too.
The uproar is that most marketers go after new company the erroneous way. They deprivation to "take down" the new leaf of conglomerate exploitation all the tools of the profession from hype and lead messages to frosty calling and episode selling. This is an expensive way to drum up firm.